Amazing storytellers, Onofre Pagsanghan and Fr. Nick Cruz introduced Dominic to the magical world of filmmaking. Dominic directed his first short film in 8mm in third year high school. Through time, his fascination grew to love for storytelling and communicating with high-impact visuals, animations and media techniques.

He took classes in Cinematography and Directing in UP. He also enrolled in MowelFund Film Institue for further studies on film directing and cinematography. Dominic also took advanced filmmaking  under Marilou Diaz-Abaya, Nestor Torre, Mark Meily, Gina Alajar and Johnny Delgado in the Asia Pacific Film Institute. 

He seriously considered video production as a full-fledged business in the nineties, giving birth to Imacron. With the inception of Imacron, he invested heavily on equipment. This, he has always believed creates a big difference in quality video-making. While Imacron was already running as an enterprise, Dominic further strengthened his market understanding by enrolling in Asian Institute of Management.

In its early years, Imacron found a niche among friends in the neighborhood. Imacron was hired to produce heartwarming videos for private affairs in the affluent circle. His big break came with being hired to film celebrity megastar Sharon Cuneta to Kiko Pangilinan ( 1995 ) and Ogie Alcasid to Michell Van Eimereen ( 1996 ). In the nineties, Imacron also bagged its first corporate project – a real estate video for Fil-Estate and  for Far East Bank.

With an experience to bank on and high-caliber equipment to boast of, Imacron has been successfully shifting from corporate to personalized video-making through the years.

Every member of the production team is given a “sense of autonomy” in execution once the theme, objective, emotional content and “mise en scene” (putting into the scene) are laid out.

Each member of the Imacron team carries out his role diligently. No overlapping roles are given to
guarantee focus and specialization. Each knows his scope, area of coverage and equipment’s and limitations. Armed with skill and preparedness, the team members do not get overwhelmed even when put in a big crowd, set before famous personalities or caught in tear-jerking or very powerful moments.

PRESENTING OUTPUT BEYOND CLIENT’S EXPECTATIONS.

Imacron has also always nurtured creativity and has encouraged non-traditionalism. Thus, whether actual video coverage or editing, Imacron always delivers beyond expectations.